Have you ever felt that your email marketing efforts are falling flat? Like you're sending out all these cold emails, but you're not booking more meetings or closing deals?
We understand. Mastering email marketing isn’t that easy. Reaching out with your business you don’t even know is tricky, indeed.
But email marketing is still the biggest and most successful communication channel in sales. That's why optimizing and driving sales through email is so important.
59% of marketers believe email is over twice as effective at generating leads than channels such as PPC, but only if it's done right. [Source]
Think about it - when you send an email to a potential customer, you're essentially knocking on their digital door. You want them to open that door, read what you have to say, and take action.
But if your email isn't well-written, well-timed, or well-targeted, it's like knocking on a door when no one's home.
So, how can you ensure your B2B email lead generation hits the mark? Here’s a checklist to help you boost your email lead generation success:
✅Your email list quality
✅The content of your emails
✅When and how often you send them
But what are the proven strategies to help you generate and convert more leads through email marketing? Let’s dive into such details in this blog.
So, What are Leads?
Imagine you're at a trade show, mingling with potential customers and handing out flyers. Then someone walks up to you and asks for more information about your product or service.
Congratulations, you just got yourself a lead!
In sales and marketing, leads are people who have shown interest in what you offer by either filling out a contact form on your website, downloading a free ebook, or following you on social media, i.e., they have taken an action that is proof of their buying intent.
So, What are Leads?
Imagine you're at a trade show, mingling with potential customers and handing out flyers. Then someone walks up to you and asks for more information about your product or service.
Congratulations, you just got yourself a lead!
In sales and marketing, leads are people who have shown interest in what you offer by either filling out a contact form on your website, downloading a free ebook, or following you on social media, i.e., they have taken an action that is proof of their buying intent.
What Leads Refer To?
Imagine you're at a trade show, mingling with potential customers and handing out flyers. Then someone walks up to you and asks for more information about your product or service.
Congratulations, you just got yourself a lead!
In sales and marketing, leads are people who have shown interest in what you offer by either filling out a contact form on your website, downloading a free ebook, or following you on social media, i.e., they have taken an action that is proof of their buying intent.
Leads are crucial for the success of any business. Companies that prioritize lead generation see a whopping 133% increase in revenue compared to those that don't [Source]. And if you nurture those leads with targeted content, they're 20% more likely to make a purchase.
The bottom line is that - without leads, it's like trying to run a marathon with no training. But if you can attract and nurture the right leads, you'll be well on your way to success.
Frustrated because your lead-generation email efforts aren't delivering the results you want?
Don't worry; we're here to help you turn things around with these six proven tips that can help you generate more leads and boost your ROI.
1. CRM Can Boost Your Lead Generation and Close More Sales
CRM helps businesses to manage customer data, track interactions, and streamline their sales workflow. So, it can easily help you to keep all your customer and prospect data in one place.
With CRM, you can bid goodbye to endless spreadsheets or forgotten Post-it notes - it will keep you organized and on top of your game.
But that's not all - a CRM system also helps you generate more leads by analyzing customer interactions and behaviors. By understanding what your customers want, you can offer them personalized services and products.
For example, if a lead is interested in a specific product, your CRM system can help you track that information and follow up with targeted offers or emails that cater to their needs.
But wait, there's more!
A CRM system also helps you close more sales by providing insights into the sales pipeline. By knowing where each lead stands is in the process, you can identify any obstacles and take action to move them closer to a sale.
That's a pretty sweet deal, right?
2. Have a No-brainer- a Slam Dunk Deal
Are you struggling to convince your leads with your offer? Implement a no-brainer offer in your email lead generation effort.
A no-brainer offer is an irresistible deal that is so good it's hard to say no. And it's also a win-win situation for both parties - you get a new client, and they get an amazing deal!
Let’s look at a few examples to understand this further:
- Let's say you're a digital marketing agency offering Facebook ads management. You could offer to manage your prospect's ads for 30 days, and if they don't see a return on investment (ROI), you'll refund their fee. This takes the risk off their shoulders and makes it easy to work with you.
- Another example could be offering newsletter copywriting services. Your no-brainer offer could be to write three letters for a 50% commission, with no payment required. So, through the offer, the risk of not generating sales directly falls on you. This shows your confidence in your services and gives your prospect a low-risk opportunity to try your copywriting skills.
- You could also consider upselling your services to your current clients first. Convincing them to try the other services will give you an insight into how you can approach your prospects. Besides, this approach also helps build trust and credibility with your current client, which can lead to referrals and repeat business.
So, make your offers a slam dunk deal that will have your prospects saying yes before they even have a chance to think twice.
3. Make Yourself Reachable and Accessible
Want to score more sales? Then make sure you're easy to reach! You want your potential clients to feel like they can get in touch with you at a moment's notice.
Also, make your contact information easily accessible on your website. That way, they can reach out to you through an easy-to-use contact form or by simply calling or emailing you.
Moreover, make it a point to be active on social media platforms like Twitter, LinkedIn, and Facebook to engage with potential clients and address all their inquiries quickly.
All of these can help shorten the sales cycle and increase the likelihood of closing a deal.
Note - Don't forget to include a "Call Now" button on your website.
4. Include a Clear & Compelling Call-to-Action
Including a clear call to action can make all the difference. CTAs give your prospects a clear path to action, helping you take them further down the sales funnel.
So, when you craft your call to action, be specific about the next step. For example, ask for a specific day and time to schedule a meeting or inquire if they're ready to move forward with a proposal. It shows that you're taking charge and keeping the momentum going.
Bonus trivia - Did you know that emails with a clear call to action had a 65% response rate, compared to only 48% without one? That's a huge difference!
So, include a clear call to action in your emails and keep the conversation flowing.
5. Use Multiple Outreach Platforms
Want to step up your outreach game? Don't just rely on cold emails - try reaching out to potential clients on multiple platforms like Twitter, LinkedIn, Facebook, and Instagram.
With an Omnichannel approach, you can enhance your chances of getting a response and build relationships with a broader range of people.
But don't stop there!
Consider tailoring your messaging to each platform and audience to make a solid impact. Get creative with engaging content like videos and infographics that capture attention and stand out.
Dive in headfirst, mix it up, and try new things. You can reach more people, build stronger connections, and close more deals with the right outreach strategy.
6. Develop a Sense of Urgency
Generating a sense of urgency can be a powerful motivator for potential clients. By setting an expiry date on your offer, you can encourage them to take action and make a purchase sooner.
For example, you could offer a discount or bonus for a limited time only or specify a deadline for a proposal acceptance. This can create a sense of FOMO (fear of missing out) and prompt clients to act quickly.
Another piece of trivia - Did you know emails with a sense of urgency had a 14% higher open rate and a 59% higher click-through rate than those without? [Source]
However, don’t overdo it; it can create distrust or anxiety. So, be clear and reasonable in creating a sense of urgency among your prospects and watch your sales soar in no time!
Final Thought
To sum up, be thorough in your approach - ensure you have all the tools ready even before you’ve sent the first email. This helps you to analyze data from the get-go and take prompt, necessary actions.
And A/B test your email campaigns. It is a simple but effective strategy that can help you fine-tune your messaging and maximize your ROI.
Experiment with different email formats and subject lines to observe what resonates best with your audience and use that information to optimize your campaign for maximum impact.
Lead generation is all about building relationships, providing value, and establishing trust. So, keep your messaging friendly and engaging, and tailor it to each client to break the ice.
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With OmniOutreach, you can automate your entire outreach campaign and send highly persuasive emails with just a few clicks. Our system uses your inputs to create targeted cold emails based on email flows that have already generated over $100 million in leads for businesses like yours.
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